That left, by Rauchwerk's estimate, $10 for the computer inside. ![]() That meant, in order to build the OTTO at $100, the bill of parts and assembly should have been around $33. The cost of building a product should be around a third of its retail price. "You had to build the web server and the infrastructure before you could even think about building your product." Modern-day developers have access to a vast library of tools that make building out a web service far easier. "It was sort of akin to building a web service in 1996," Rauchwerk said. Any hardware startup will face the same struggle: How do you build a computer with storage, battery power, charging, WiFi, an operating system and web services without spending a fortune? In 2014, there was no clear answer. They did call, but when it became clear that OTTO was being sold for cost, interest quickly dried up. "We always had this dream that distributors and retailers would call us and want it in stores," he continued. About 400." People wanted it, it seemed, but not for $250. "That turns out to be a really impressive number of articles and a really unimpressive number of units. "We had as many articles written about it as we did products sold," said Rauchwerk. Keen mathematicians may have noted the discrepancy in the intended and actual price - $250 is many more dollars than $100 - and the public did, too. It was the first product to integrate Raspberry Pi's Compute Module, and generated a lot of interest. ![]() launched OTTO, a $250 " hackable GIF camera" in 2014. Their aim? To create a camera that can capture GIFs for $100.Īfter a long stay in China with the HAX Accelerator, Next Thing Co. It was popular and led to Rauchwerk joining with two friends to start a hardware company called Next Thing Co. In 2013, Dave Rauchwerk worked on a San Francisco art installation that allowed people to record and project a GIF of themselves onto a building. Not many computers can thank GIFs for their existence.
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