This research study contained valuable information regarding the identified KSF’s from the European Foundation for Quality Management (EFQM) Business Excellence Model that influenced real estate agencies. A problem statement was identified to understand why certain real estate agencies tend to be more successful than other real estate agencies. The goal was to identify which KSF’s had the biggest impact on the real estate industry and recommendations were made that could be implemented in future studies. The aim of this research study was to investigate and determine which Key Success Factors (KSF’s) had an influence on real estate agencies. It was also concluded that halal restaurant owners from the City of Manila, Makati City and Quezon City encountered the same challenges in terms of product, price, place and promotion strategy. The prospects are opening company owned halal restaurants within and outside Metro Manila and greater customer patronage from both Muslim and non-Muslim customers. The challenges encountered by halal restaurants when implementing the 4Ps of marketing strategy includes hiring well-qualified chef, providing sufficient training for the chef, preparing the menu, verifying the halal ingredients, finding credible supplier, finding strategic place, paying for the high rental cost, sustaining the type of promotional strategy and promoting halal food. The researcher concluded that the issues related to the halal restaurants include the absence of uniform halal logo. They strongly agreed that there is a greater patronage of Muslim and non-Muslim customers for halal restaurants. Halal restaurant owners want to open a company owned branch within and outside Metro Manila and opening a new company owned halal restaurant with new concept. They experienced problem in hiring well-qualified chef, providing sufficient training for the chef, preparing the menu, verifying the halal ingredients and finding credible supplier, finding strategic place and paying for the high rental cost and promoting halal food. The restaurant owners agreed that they encounter challenges related to the marketing mix. The study found out that halal restaurant owners strongly agreed on the significance of uniform halal logo. The sampling frame of the study is composed of all the halal restaurants located in the three key cities of Metro Manila such as Manila, Makati and Quezon City. To address the problem sought, survey questionnaire was distributed to gather data from the owner of halal restaurants. This research utilized descriptive research design. This study focused on the issues in terms of halal logo and certification, challenges in terms of product strategy, pricing strategy, place strategy and promotion strategy encountered by halal restaurant owners and prospects in terms of future expansion and customer patronage. The purpose of this study is to determine the issues, challenges and prospects of halal food industry focusing on halal restaurants in three key cities in the Metro Manila which serves as basis for a proposed competitive marketing strategy.
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